Choosing Figs | Neurotic as Hell | A Travel, Lifestyle, and Life List Blog

How do you like your jeans?

So as a web editor (read: web geek) and e-marketer (read: email geek) it’s part of my job to get tons of emails from companies and actually look at them and read them and see what they are doing. Tough job, I know.

Today I got two emails: one from Abercrombie, one from Hollister. Abercrombie owns both brands and apparently they are so obsessive about being conformist that they can’t even make an effort from distinguishing the “California” lifestyle from “New York.”

Abercrombie Jeans Email

Hollister Jeans Email

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Hi, I'm Val. I spent most of my 20s in a standstill, unable to pick which path in life I wanted to take. I wanted the nomadic life of a traveler but also wanted the husband, the condo, and the kitten. Unable to decide which life I wanted more, I did nothing. When I turned 30 I’d had enough of putting my life on hold and decided to start “choosing my figs.” So, I quit my job, bought a one-way ticket to Europe, and traveled for three years. Now I'm back in Chicago, decorating my apartment in all the teal, petting my cats, and planning my next adventure.

  • Walter
    July 24, 2008at7:46 pm

    California is hot so you can’t wear a shirt.
    Funny thing is that the current web-fashion-nerd consensus is totally opposite of anything close to that baggy.

  • Lindsay
    July 24, 2008at9:52 pm

    At least guys now know what it feels like to wear really tight pants.

  • Lindsay
    July 24, 2008at10:21 pm

    At least guys now know what it feels like to wear really tight pants.

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